PROVIDE TRANSPARENT AND BALANCED INFORMATION ABOUT UNCERTAINTIES OF NEW TECHNOLOGIES

New technologies provide benefits to the production methods or end product quality, but these benefits may come with a cost or contain uncertainties. For long-term consumer acceptance, it is important to be open, not only about the benefits, but also about the possible disadvantages and uncertainties. This allows consumers to make up their own mind whether the pros outweigh the cons and what the possible risks related to the uncertainties are.

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