FIND OUT CONSUMER RESPONSES TO TECHNOLOGICAL TERMINOLOGY

Although consumers do not understand new technological terms, these terms can still create various associations in consumers’ minds. These associations can be positive or negative and thereby lead to positive or negative attitudes towards the technology. As unique association can be triggered by a single word (or even part of a word) consumer responses to new technology terminology need to be studied case-by-case when deciding which terminology to adopt in communication to consumers.

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