DEVELOP COMMON LANGUAGE AND SHARED VISION BETWEEN ACTORS

Food experts and consumer/market experts come from different scientific backgrounds and developing a common language that both parties understand requires time and effort from both sides. The NTD/NPD processes should allow time for developing this common language as it helps to develop a shared vision and goals for the NTD/NPD processes. If the whole team works more efficiently towards common goals, the likelihood of misunderstandings at the later stages of NTD/NPD will be reduced.

recommendation