IDENTIFY AND INVOLVE ALL KEY ACTORS

In addition to research and product experts working with technology and production issues, NTD and NPD processes need input from different actors in the food domain. Consumers, regulators and different interest groups should be considered as possible stakeholders affecting the final acceptance of new technologies and products. These possible interest groups have to be identified case-by-case and assessed whether (and how) it would be beneficial to involve them in the NTD and NPD processes, e.g. by having an open dialogue with different interest groups. This approach will enable early detection of possible barrier and facilitators for the acceptance of new products and technologies.

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