The University of Newcastle upon Tyne (UNEW), UK

The University of Newcastle upon Tyne

The Centre for Rural Economy (CRE) is a University Research Centre at Newcastle University specialising in interdisciplinary social science and applied policy research in issues related to Agrifood, including consumer behaviour and technology acceptance, food risk and health.


Newcastle has a strong tradition of research in agricultural and food marketing, including perceptions of risk and their influence upon consumer behaviour, and changing consumer patterns around novel products and food technologies. CRE’s marketing and consumer studies specialists have undertaken studies in this area for the European commission, Food Standards Agency (FSA), Department of Trade and Industry, Safefood, the EU Framework Programmes and ESRC.

UNEW is Leader in Work area 3 (Diagnose barriers).

<< back