Connect4Action Literature review

Connect4Action Literature review

Partners of the Connect4Action project recently published a literature review in Trends in Food Science and Technology, focusing on factors influencing internal communication between market and technology experts within the new product development process.

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Improving internal communication between marketing and technology functions for successful new food product development

Lina Fogt Jacobsen, Klaus G. Grunert, Helle Alsted Søndergaard, Bea Steenbekkers, Matthijs Dekker, Liisa Lähteenmäki

In order to increase the new product development (NPD) success for novel food products, it is crucial to understand how information can be optimally disseminated within companies. This systematic literature review concentrates on factors influencing internal communication between market and technology experts within the NPD process from a food industry point of view. The review provides practical implications for improving internal communication in food companies and identifies knowledge gaps. By focusing on optimising organisational structure, team composition, management support, and knowledge management, food companies can enhance internal communication between market and technology functions during the NPD process.

You can find the full paper here