Connect4Action at the 12th Annual World Food Technology and Innovation Forum

Connect4Action at the Annual World Food Technology and Innovation Forum

Connect4Action project coordinator, Karin Zimmermann, is talking about "The Paradigm Of Consumer Drive And Responsive Supply Chain In Relation To Food Innovation And Communication" at the 12th Annual World Food Technology and Innovation Forum, London March 4 2014.

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Innovations are increasingly accompanied by intangible elements and demand to apply technological opportunities to differentiate products. The aim is to exchange insights in order to be more successful in new technology and product development.

Today there is an increasing public demand for considering sustainable and ethical resource utilisation. Therefore, and integrated approach to foster consumer-driven and responsive supply chains should be considered. Inputs from social and technical sciences are combined to optimise true consumer-driven innovativeness. This would require co-operation within innovation networks between food technology developers (FTD) and consumer scientists that aims to engage FTD, consumer scientists, consumers and all other stakeholders with interests in food to improve their multidisciplinary dialogue.

For more information on the conference agenda please click here.